AT&T today announced a campaign aimed at curtailing the unsafe practice of texting while driving. The carrier hopes to raise awareness about the risks of texting and driving and remind all wireless consumers, especially youth, that text messages can, and should, wait until after driving.

The wireless industry is neutral on outright bans of cellular use while driving and hands-free legislation. We believe consumers can best determine what laws (bans or hands-free) that they would or would not support related to talking on their devices. At the same time, we believe text-messaging while driving is incompatible with safe driving, and we support state and local statutes that ban this activity while driving.

So congratulations to AT&T for making the decision to break from its more conservative competitors and push the safety issue here.