Wi-Fi in UK Pubs
Not so long ago, free Wi-Fi access gave pubs an edge. Now it’s increasingly expected by a wide range of customers, reports Robyn Lewis.
It was McDonald’s that started it all really, with its offer of free Wi-Fi in most of its 1,200 UK outlets back in 2007. Now there’s not just Starbucks, Pret A Manger and Krispy Kreme offering free access, but also Slug & Lettuce, JD Wetherspoon — and now Punch Taverns has teamed up with internet provider The Cloud to install Wi-Fi in at least 1,000 of its locations by September 2010 as well.
Like it or not, new-fangled Wi-Fi is becoming as much a part of a standard pub offer as ice and a slice — and if you haven’t cottoned onto this yet, it’s time to start thinking about it before you get left behind.